Most startups don't struggle because of effort. They struggle because they hire the wrong salespeople and lack a repeatable process. We help founders build revenue teams that scale.
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The wrong rep can cost months of lost growth, missed quota, and tens of thousands in wasted salary and ramp time — before you even realize the fit was wrong.
Without a repeatable process for prospecting, discovery, follow-up, and pipeline management, even great salespeople underperform and become impossible to coach.
Most founders have never been taught how to manage, measure, and coach sales reps. Without clear KPIs and accountability systems, performance becomes inconsistent and hard to scale.
Define the ideal rep profile, build an interview framework, and hire with confidence — avoiding the costly mistakes most first-time sales managers make.
Create repeatable processes for prospecting, discovery, demos, follow-up, objection handling, and closing — so performance doesn't depend on heroics.
Build structured onboarding plans that get new hires productive in weeks, not quarters — with clear milestones and ramp expectations from day one.
Establish KPIs, accountability systems, and coaching frameworks that help you manage a team without becoming a full-time sales manager yourself.
Develop a predictable outbound engine — ICP definition, sequencing, messaging, and tooling — that consistently fills your pipeline with qualified opportunities.
Build the reporting and CRM infrastructure that gives you real visibility into what's working, where deals are slipping, and how to forecast with confidence.
We start with a deep-dive into your current hiring process, sales playbook, team structure, and pipeline — to understand exactly where the gaps are.
We map what's missing: the wrong rep profile, a broken onboarding process, no outbound motion, lack of accountability — so we fix the right things first.
We build the infrastructure — hiring process, playbook, onboarding plan, KPIs — so your team has a repeatable system they can execute every week.
With the right foundation in place, we help you hire confidently, onboard fast, and scale a revenue team that doesn't depend on you to close every deal.
We've spent years hiring account executives, building outbound teams, coaching salespeople, and helping companies create repeatable revenue systems — at companies that actually had to hit quota.
Our focus is simple: help founders avoid costly hiring mistakes and build a sales organization that scales without requiring the founder to stay in every deal.
"The biggest mistake founders make is hiring salespeople before they have a process. You're not hiring a seller — you're hiring someone to run a system that doesn't exist yet."
Answer a few questions and receive a customized assessment of your hiring process, sales playbook, onboarding system, and team structure — with specific recommendations for your stage.
"We had hired two reps before working with Peter — both wrong fits. He helped us define exactly what we were looking for and built an interview process we actually trust. Our next hire was our best one yet."
"Our new reps were ramping in 60 days instead of 90+. Peter built an onboarding plan that gave them a clear path from day one. Pipeline went up 40% in the first quarter after we implemented his playbook."
"I'd never managed salespeople before. Peter taught me how to run 1:1s, track the right KPIs, and hold reps accountable without micromanaging. It changed how I think about the whole function."
Get a clear roadmap for hiring the right people and building the right playbook — in one free conversation.
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