Sales Advisory for SaaS Founders

Hire the Right People.
Build the Right Playbook.

Most startups don't struggle because of effort. They struggle because they hire the wrong salespeople and lack a repeatable process. I help founders build revenue teams that scale.

Book a Free Sales Assessment See How It Works

Built for

Seed Stage Series A 0–20 Sales Reps Founder-Led Sales
Sales Hiring Process Outbound Strategy Sales Playbooks AE Onboarding Revenue Operations AI Sales Tools 100+ Reps Hired $20M+ Revenue Influenced Sales Hiring Process Outbound Strategy Sales Playbooks AE Onboarding Revenue Operations AI Sales Tools 100+ Reps Hired $20M+ Revenue Influenced
Peter Sercia
Who I Work With

Hi, I'm Peter

I work with SaaS founders who are serious about building a real sales organization — not just hiring a rep and hoping for the best.

I'm the right fit if you are:

  • ✓Ready to hire your first sales rep and need to get it right the first time
  • ✓Building a BDR or SDR team and need a proven outbound system
  • ✓Ready to build a complete sales organization with process, accountability, and structure
  • ✓An engineering or marketing-led founder who needs 15 years of sales experience in your corner
About Me

15 Years Building Revenue Teams

I'm a sales leader, entrepreneur, and builder who specializes in helping companies grow through better people, processes, and execution.

Over the past decade I've worked in SaaS, fintech, sports, and marketing — leading business development teams, building outbound engines, and helping startups scale revenue. My experience ranges from the San Francisco Giants to leading growth in the payments industry.

Outside of consulting, I'm the founder of several projects focused on AI, marketing automation, and helping small businesses compete more effectively. When I'm not building, I'm a husband, father, and lifelong sports fan.

SaaS & Fintech Outbound Building AE Hiring Sales Coaching AI & Automation

"Most companies struggle not because they lack opportunity — but because they hire the wrong people, implement the wrong process, or fail to execute consistently."

Peter Sercia
Sales Leader · Entrepreneur · Builder
The Problem

Why Most Early Sales Teams Fail

💸

Hiring Mistakes

The wrong rep can cost months of lost growth, missed quota, and tens of thousands in wasted salary and ramp time — before you even realize the fit was wrong.

📋

No Playbook

Without a repeatable process for prospecting, discovery, follow-up, and pipeline management, even great salespeople underperform and become impossible to coach.

📊

Lack of Accountability

Most founders have never been taught how to manage, measure, and coach sales reps. Without clear KPIs and accountability systems, performance becomes inconsistent and hard to scale.

Services

What I Help Founders Build

01

Sales Hiring Process

Define the ideal rep profile, build an interview framework, and hire with confidence — avoiding the costly mistakes most first-time sales managers make.

02

Sales Playbooks

Create repeatable processes for prospecting, discovery, demos, follow-up, objection handling, and closing — so performance doesn't depend on heroics.

03

30-60-90 Day Onboarding

Build structured onboarding plans that get new hires productive in weeks, not quarters — with clear milestones and ramp expectations from day one.

04

Sales Management & Coaching

Establish KPIs, accountability systems, and coaching frameworks that help you manage a team without becoming a full-time sales manager yourself.

05

Outbound Strategy

Develop a predictable outbound engine — ICP definition, sequencing, messaging, and tooling — that consistently fills your pipeline with qualified opportunities.

06

Revenue Operations

Build the reporting and CRM infrastructure that gives you real visibility into what's working, where deals are slipping, and how to forecast with confidence.

07

AI Tools for Your Sales Team

Not every AI tool is worth the hype. I help you cut through the noise and identify exactly which AI tools — for prospecting, outreach, coaching, and operations — actually make sense for your business and team size.

My Approach

A Simple, Proven Process

01

Assess Your Sales Motion

I start with a deep-dive into your current hiring process, sales playbook, team structure, and pipeline — to understand exactly where the gaps are.

02

Identify the Gaps

I map what's missing — the wrong rep profile, a broken onboarding process, no outbound motion, lack of accountability — so I fix the right things first.

03

Build the Playbook

I build the infrastructure — hiring process, playbook, onboarding plan, KPIs — so your team has a repeatable system they can execute every week.

04

Hire, Train, and Scale

With the right foundation in place, I help you hire confidently, onboard fast, and scale a revenue team that doesn't depend on you to close every deal.

Results

Experience Building Revenue Teams

100+
Sales Reps Hired Across SaaS Teams
$20M+
In SaaS Revenue Influenced
15+
Years of SaaS Sales Leadership
4+
Sales Teams Built From Scratch
Testimonials

What Founders Are Saying

★★★★★

"We had hired two reps before working with Peter — both wrong fits. He helped us define exactly what we were looking for and built an interview process we actually trust. Our next hire was our best one yet."

JM
James M.
CEO, B2B SaaS — Seed Stage
★★★★★

"Our new reps were ramping in 60 days instead of 90+. Peter built an onboarding plan that gave them a clear path from day one. Pipeline went up 40% in the first quarter after we implemented his playbook."

SR
Sarah R.
Founder, SaaS Platform — Series A
★★★★★

"I'd never managed salespeople before. Peter taught me how to run 1:1s, track the right KPIs, and hold reps accountable without micromanaging. It changed how I think about the whole function."

DK
David K.
CEO, Vertical SaaS — Seed Stage
Get Started

Ready to Build a Sales Team That Performs?

Get a clear roadmap for hiring the right people and building the right playbook — in one free conversation.

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